Section A : Basic Concepts (30 Marks)
1.The person who designs a cryptosystem is called a
(a) Cryptographer (b) Cryptanalyst (c) Cryptologist (d) Cryptogenist (e) Cryptodentist.
2.Which of the following transmission media is most resistant to wiretapping?
(a) Optical fiber (b) Satellite microwave (c) Twisted-pair wire (d) Infrared (e) Ultra sound.
3.According to Simon (in 1960), the different stages of a decision making process are the following, except
(a) Intelligence (b) Design (c) Choice (d) Implementation (e) Contemplation.
4.The use of computers to combine data from multiple sources and create electronic dossiers of detailed information on individuals is called
(a) Prototyping (b) Photographing (c) Profiling (d) Performing (e) Promoting.
5.One of these is not an information system that supports the major functions of an organization
(a) Sales & Marketing System (b) Manufacturing & Production System
(c) Finance & Accounting System (d) Audio Visual System
(e) Human Resources System.
6.In a decision making process, complete and accurate knowledge of the outcome of each alternatives, comes under _________ type of knowledge
(a) Certainty (b) Risk (c) Uncertainty (d) Unforeseen (e) Unpredictable.
7.Indicate which of following does not come under Classes of Decision Makers?
(a) Individual (b) Group (c) Organization (d) Multiple (e) Plural.
8.The first necessary step to effectively operate an MIS is
(a) Summarizing data (b) Analyzing data (c) Determining information needs (d) Gathering appropriate data (e) Generating systems from gathered data.
9.The element for comparison that helps in synchronizing the organization’s activities is
(a) The Communication System (b) The Detector (c) The Assessor (d) DBMS
(e) Reporting System.
10.Among the systems given below, one does not belong to the Knowledge Work and Office System (KWS)
(a) Word Processing (b) Payroll (c) Desk Top Publishing
(d) Document Image Processing (e) Power Point.
11.One recurring problem in Supply Chain Management in which the information about the demand for a product gets distorted as it passes from one entity to another is known as
(a) Chain effect (b) Visual effect (c) Blue tooth effect (d) Bullwhip effect (e) Gravitational effect.
12.The theory of decision making which states that organizations are not rational and decision making is largely accidental and is a product of a stream of solutions, problems and situations that are randomly associated, is
(a) ‘Organizational’ model (b) ‘Bureaucratic’ model (c) ‘Garbage Can’ model (d) ‘Political’ model (e) ‘Rational’ model.
13.Goal congruence is ___________
(a) The desire and the commitment to achieve a specific goal
(b) The extent to which superiors have the authority to make decisions
(c) The extent to which subordinates have the authority to make decisions
(d) The attempt to accomplish a specific goal
(e) The integration of the organizational and the employees personal goals.
14.A person who gains unauthorized access to a computer system to read, modify or delete programs or data or to disrupt services is called as
(a) Worm (b) Virus (c) Hacker (d) Data noise (e) Bacteria.
15.Which of the following statements about information systems personnel is false?
(a) Historically, information system personnel have been in short supply
(b) Information systems personnel have lacked a well-developed system of ethics
(c) Information systems personnel often perform tasks that are exceedingly complex
(d) Information systems personnel have less power vested in them than personnel who work in manual systems
(e) Due to advancement of computer technology, information systems personnel have been available in abundance.
16._______ is that system which automates the relationship between a firm and its suppliers?
(a) Customer Relationship Management System (b) Supply Chain Management System
(c) Enterprise System (d) Knowledge Management System (e) Responsive System.
17.Which of the following is used to monitor the progress of an MIS implementation?
(a) Reporting system (b) Mainframe system (c) Localized system
(d) Globalized system (e) Processing system.
18.Compared with a manual system, the assets and records in a computer based information system tend to be
(a) More concentrated at a single location.
(b) Dispersed across many more locations
(c) Concentrated to about the same extent
(d) More concentrated at different locations but less valuable
(e) More concentrated at few locations but more valuable.
19.The process of buying and selling goods and services electronically with computerized business transactions using internet, networks and other degraded technology is known as
(a) Exports (b) Imports (c) Domestic trade (d) Sale (e) E-commerce.
20.Which one of the following is not a parameter in the framework that evaluates the success of a Decision Support System implementation?
(a) Industry growth (b) System performance (c) Task performance (d) Business Opportunities (e) Evolutionary aspects.
21.In which model of decision making, is an unstructured approach made to a problem with multiple methods and also using trial and error method to find a solution is called as
(a) Bureaucratic model (b) Political model (c) Intuitive model (d) Organisational model
(e) Systematic decision makers.
22.Which one from the following is a production variable?
(a) Asset turnover (b) Raw material quality (c) Market share (d) Quality control
(e) Participation.
23.The process of building an experimental system rapidly and inexpensively for the end users to evaluate is called
(a) Producing (b) Proton testing (c) Prototyping (d) Photographing (e) Providing.
24.Which one of the following is least likely to be the characteristics of Common Executive Information system?
(a) Provide tools to select, extract, filter and fetch critical information.
(b) Can present information in graphical, tabular and / or textual
(c) Calculate the individual monthly salary of employees
(d) Tailored to individual executive users
(e) Focused on supporting upper-level management decisions.
25.Which one of the following is least likely to be a method to determine executive information needs?
(a) By-product method (b) Trial and Error method (c) Key indicator method (d) Total study method (e) Critical success factors method.
26.One of the following is not a factor that determines the quality of information.
(a) Accuracy (b) Precision (c) Timeliness (d) Relevance (e) Security.
27.When designing a Decision Support System, the set of specifications that focuses on its capacity for the storage, record and production of knowledge useful to the problem context is
(a) Interface requirements (b) Coordination requirements (c) Functional requirements(d) Stationary requirements (e) Standard requirements.
28.In which of the following analysis will help in identifying the critical control variables and latent factors?
(a) Sales analysis (b) Cost analysis (c) Multivariate analysis (d) Critical analysis (e) Competitive analysis.
29.One of the drawbacks of System Development Life Cycle (SDLC) approach to building Information System is
(a) Provides important discipline to system development
(b) Ensures that no important area has been overlooked
(c) Too rigid for systems whose requirements change rapidly
(d) It is based on a series of formal steps
(e) The formal contractual relationship between the developers and the eventual users.
30.Of the following, which one is not a physical component required for an organizational Information System?
(a) Hardware (b) Software (c) Data (d) Personnel (e) Vehicle.
Section B : Problems/Caselets (50 Marks)
1. “The explosive growth in computing power and networks, including the Internet, is turning organizations into network enterprises, allowing information to be instantly distributed within and beyond the organization.” Has Information Systems changed the Management process in Organization today? (10 marks)
Caselet 1
Read the caselet carefully and answer the following questions:
2. What type of information systems is being implemented by Red Flowers? (5 marks)
3. How will such systems benefit Red Flowers, its florists and consumers? (5 marks)
A nationwide florists’ network is hoping that a new web-based system will speed orders to their customers. Red Flowers Ltd. recently started rolling out the system, an overhaul of an old system which used direct dial-up modem links that florists used to download orders. The new network lets florists log in over the Internet and receive orders and queries in real time from Red Flowers at www.redflowers.com. Florists can then ask questions about orders, such as whether delivery times can be changed or certain flowers substituted.For Red Flowers, the system means florists can check on orders faster. For instance, florists are encouraged to automatically confirm order deliveries over the system. If they do, they receive Rs. 10 back on the order. Local florists pay Rs.20 for each order they receive from Red Flowers. So when customers call Red Flowers to find out if a delivery has been made, the information is already in the system, and it is easy for florists to answer customer’s questions.Red Flowers is also in the process of adding electronic mail and chat capabilities to its systems. That will let florists communicate with one another about design, marketing, and business ideas. The company plans to offer computer-based training and lectures in the near future. And the company hopes to test the chat-based customer service.The idea behind this is to let consumers log on to the Red Flowers website, go to a private chat room, ask about ordering, and receive a real time answer from a Red Flowers customer service representative.Customers can also email their queries. But even with a usual two-hour response time, many time pressed people ended up calling with their questions as well. That means two different representatives answered the same question. With 35 percent of Red Flowers’ consumers seeking delivery the same day, valuable time can be saved by offering realtime answers to consumers who are about to plan an order.
4. There are differing views on the role of Information system in the enhancement of productivity in Business. Explain your views on this. (10 marks)
Caselet 2
Read the caselet carefully and answer the following questions:
5. How did the implementation of a decision support system(DSS) help Frito-Lay overcome a slump in sales? (10 marks)
Frito-Lay chips experienced a major slump in the San Antonio and Houston supermarkets and no single reason could be attributed to this. The corporate marketers at Frito-Lay accessed their decision support system and identified that a regional competitor had introduced EI Galindo, a white-corn tortilla chip. In spite of the fact that the competitor did not have the resources to advertise extensively, the demand for its product increased through ‘word of mouth’ and resulted in the allocation of expanded shelf space for its product.Frito-Lay then developed a decision support system (DSS) that gathered data from supermarkets on a daily basis. The DSS scanned the data for information about local and regional trends. This helped Frito-Lay identify problems and opportunities in particular markets. Using the DSS, Frito-Lay could track the latest changes in sales. This information was used to respond quickly to market situations in a more proactive manner. When a competitor began a major promotional campaign, the results were identified almost immediately and a counter program could be launched. Also, Frito Lay’s new sales programs could be tracked and adjusted in response to customer purchases.
6. Information Processing for Decision Support will differ depending on whether the Decision is Structured or Unstructured. Explain. (10 marks)
Section C : Applied Theory (20 Marks)
7. What is e-commerce? Clearly indicate the various categories of e-commerce. (10 marks)
8. You are required to elaborate ROMC analysis? (10 marks)
Suggested Answers
1.
Answer : (a)
Reason : The person who designs a cryptosystem is called a Cryptographer.
2.
Answer : (a)
Reason : Optical fiber is most resistant to wiretapping
3.
Answer : (e)
Reason : According to Simon (in 1960), the different stages of a decision making process are the Intelligence, design, choice and implementation. Contemplation is the odd one
4.
Answer : (c)
Reason : The use of computers to combine data from multiple sources and create electronic dossiers of detailed information on individuals is called Profiling.
5.
Answer : (d)
Reason : Audio Visual System is not an information system that supports the major functions of an organization.
6.
Answer : (a)
Reason : In a decision making process, complete and accurate knowledge of the outcome of each alternatives, comes under Certianity type of knowledge.
7.
Answer : (e)
Reason : Plural is not a class of Decision Makers. All others are classes of decision makers.
8.
Answer : (c)
Reason : The first necessary step to effectively operate an MIS is Determining information needs
9.
Answer : (c)
Reason : The assessor is the element for comparison which synchronizes the organization’s activities.
10.
Answer : (b)
Reason : Payroll does not belong to the Knowledge Work and Office System (KWS). All others are.
11.
Answer : (d)
Reason : One recurring problem in Supply Chain Management in which the information about the demand for a product gets distorted as it passes from one entity to another is known as Bullwhip effect
12.
Answer : (c)
Reason : The theory of decision making which states that organizations are not rational and decision making is largely accidental and is a product of a stream of solutions, problems and situations that are randomly associated, is ‘Garbage Can’ model.
13.
Answer : (e)
Reason : Goal congruence is the integration of the organizational and the employees personal goals.
14.
Answer : (c)
Reason : A person who gains unauthorized access to a computer system to read, modify or delete programs or data or to disrupt services is called as Hacker.
15.
Answer : (d)
Reason : The statement that Information systems personnel have less power vested in them than personnel who work in manual systems is false.
16.
Answer : (b)
Reason : Supply Chain Management System is that system which automates the relationship between a firm and its suppliers.
17.
Answer : (a)
Reason : Reporting system is used to monitor the progress of an MIS implementation.
18.
Answer : (a)
Reason : Compared with a manual system, the assets and records in a computer based information system tend to be More concentrated at a single location.
19.
Answer : (e)
Reason : The process of buying and selling goods and services electronically with computerized business transactions using internet, networks and other degraded technology is known as E-commerce.
20.
Answer : (a)
Reason : Industry growth is not a parameter in the framework that evaluates the success of a Decision Support System implementation.
21.
Answer : (c)
Reason : Intuitive model is an unstructured approach made to a problem with multiple methods, using trial and error method to find a solution.
22.
Answer : (d)
Reason : Quality control is a production variable.
23.
Answer : (c)
Reason : The process of building an experimental system rapidly and inexpensively for the end users to evaluate is called Prototyping.
24.
Answer : (c)
Reason : Calculating the individual monthly salary of employees is not a characteristics of Common Executive Information system.
25.
Answer : (b)
Reason : Trial and Error method is least likely to be a method to determine executive information needs.
26.
Answer : (e)
Reason : Security is not a factor that determines the quality of information.
27.
Answer : (c)
Reason : When designing a Decision Support System, the set of specifications that focuses on its capacity for the storage, record and production of knowledge useful to the problem context is Functional requirements.
28.
Answer : (c)
Reason : Multivariate analysis helps in identifying the critical control variables and latent factors.
29.
Answer : (c)
Reason : One of the drawbacks of System Development Life Cycle (SDLC) approach to building Information System is that SDLC too rigid for systems whose requirements change rapidly.
30.
Answer : (e)
Reason : Vehicle is not a physical component required for an organizational Information System.
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