Thursday, November 27, 2008

Management Information Systems (MC261) : October 2006

Section A : Basic Concepts (30 Marks)
1. Which of these is not a stage in the development of an MIS?
(a) Programmer asks user what information is needed
(b) Designer asks user what information is needed
(c) Programmer implements system
(d) Designer works out a plan and gives it to the programmer
(e) Programmer develops the programming codes for the system.
2. There is no pre-established decision procedure for
(a) Pre-planned decision (b) Adhoc decision (c) Structured decision
(d) Unstructured decision (e) Policy decision.
3. The system that records all business transactions and other economic events and is based on the double entry bookkeeping concept is known as
(a) Operational control system (b) Workflow system (c) Personnel information system
(d) Accounting information system (e) Marketing information system.
4. Which of the following models helps in the decision-making process?
(a) Simon-Cummins Model (b) Lewis-Simon Model (c) Herbert-Simon Model
(d) Lewis-Cummins Model (e) Carl-Lewis Model.
5. Designing the logical development of sequential and concurrent tasks and task activities, which generally require a network of the PERT diagram is an example of
(a) Project planning (b) Project control (c) Project execution (d) Project evaluation
(e) Project closing.
6. The assurance that systems will be available when required and perform at acceptable levels of quality is termed
(a) Integrity (b) Reliability (c) Privacy (d) Authenticity (e) Authority.
7. The main software package that supports a database management approach is called
(a) Database structure (b) Data resource management (c) Data modeling
(d) Database management system (e) Policy decision.
8. Interactive marketing
(a) Is marketing via the Internet, intranet, extranets and other communication networks
(b) Is a one-way communication between business and customers
(c) Has a lesser reach to distinct market segments
(d) Does not use questionnaires and user forums
(e) Interesting and active marketing.
9. Who said “Decision makers make use of past experience to evaluate the importance of a variance and don’t rely on just percentages or absolute difference”?
(a) Lewis and Simon (b) Newell and Simon (c) Simon and Cummings
(d) Judd, Paddock and Wetherbe (e) Charles Babbage.
10. The assurance that stored data will remain unaltered is termed
(a) Reliability (b) Authenticity (c) Integrity (d) Privacy (e) Authority.
11. Prototyping is defined as
(a) An interactive and iterative process of developing and refining information system prototypes
(b) A multi-step process to conceive, design and implement an information system
(c) A detailed description of hardware and software
(d) Studying in detail the information needs of users
(e) Photographing an existing information system.
12. Structured, programmable decisions
(a) Can be pre-specified (b) Cannot be pre-specified (c) Are very complex
(d) Are very simple (e) Cannot be programmed.
13. Which of the following is not a valid step in the systems design phase?
(a) Support for identifying the problem
(b) Support for understanding the problem
(c) Support for evaluating solutions
(d) Support for generating solutions
(e) Support for testing the feasibility of solutions.
14. It may not be feasible to install a
(a) Management information system across the whole organization all at once
(b) Management information system across the whole organization part by part
(c) Management information system across the whole organization department by department
(d) Management information system across the whole organization function by function
(e) Management Information system across the whole organization section by section.
15.Except for one, all of the following are the benefits of the use of Decision Support Systems:
(a) Extend the decision maker’s ability to process information and knowledge
(b) Extend the decision maker’s ability to tackle large-scale, time-consuming, complex problems
(c) DSSs cannot yet be designed to contain distinctly human decision-making talents such as creativity, imagination, or intuition
(d) Shorten the time associated with making a decision
(e) Improve the reliability of a decision process or outcome.
16. Which of the following is not a function of the Presentation Language component of a Decision Support System?
(a) It allows for interaction with the DSS in a variety of dialog styles
(b) It provides for the presentation of data in a variety of formats
(c) It allows for detailed report definition and generation by the DSS user
(d) It allows for the creation of forms, tables and graphics for data output
(e) It can provide for multiple “windows” or views of the data to be available simultaneously.
17. A system under the control of one or more decision makers, that assists in the activity of decision making by providing an organized set of tools intended to impose structure on portions of the decision-making situation and to improve the ultimate effectiveness of the decision outcome is:
(a) Numeric Control System (b) Decision Support System (c) Feedback Control system
(d) Grievances Redressal System (e) Inventory Control System.
18. Which of the following is not a force acting upon a typical decision maker?
(a) Personal & Emotional Forces (b) Economic / Environmental Forces (c) Organizational Forces (d) Gravitational Forces (e) Contextual and Emergent Forces.
19. The degree to which decision task is unclear to a decision maker is
(a) Complexity (b)Accountability (c) Ability (d) Reversibility (e) Ambiguity.
20. Which of the following is not a factor contributing to Cognitive Limitations of individual decision maker?
(a) Humans can retain only a few bits of information in short – term memory
(b) Decision makers having better eye sight tend to enhance information search
(c) Decision makers display different types and degrees of intelligence
(d) Decision makers that embrace closed belief system tend to inordinately restrict information search
(e) Risk takers require less information than risk avoiders , i.e. propensity to risk varies among decision makers.
21. The Abstract Decision Model, in which atleast one of the variables is uncertain and must be described by some probability function is
(a) Stochastic Model (b) Deterministic Model (c) Simulation Model
(d) Domain – specific Model (e) Prototype Model.
22. Which of the following is not a Common Executive Information System Characteristic?
(a) It is useful for routine / repetitive operational process
(b) Used directly by top-level executives
(c) Tailored to individual executive users
(d) Designed to be easy to operate and require little or no training to use
(e) Focused on supporting upper-level management decisions.
23. A computer based application that employs a set of rules based upon human knowledge to solve problems that require human expertise is
(a) Management Information System (b) Operations Management System (c) Expert System (d) Decision Support System (e) Marketing Information System.
24. The detailed study of the information needs of users and any information system presently used is called
(a) Prototyping (b) System analysis (c) Systems design (d) Systems approach
(e) System Testing.
25. Business like airline, banks and online services are adversely affected by natural calamities. Such organizations therefore, develop
(a) Disaster recovery mechanisms (b) SOS systems (c) Network architectures
(d) Firewalls (e) Calamities warning system.
26. Who undertakes the tasks which the problem solver is not competent enough to perform?
(a) Staff assistant (b) Expert tool user (c) Staff analyst
(d) Staff clerk (e) Duty assistant.
27. Controls developed to ensure that the information being processed is complete and correct is
(a) Output controls (b) Procedural controls (c) Input controls (d) Storage controls
(e) Transaction controls.
28. A management information system
(a) Is the last stage of the systems development cycle
(b) Collects, organizes, and disseminates business know-how within a company
(c) Provides information for managers in a variety of structured formats
(d) Makes improvements to an operational system
(e) Provides information on how to manage the company.
29. Internet-like networks between a company and its business partners is called
(a) Intranet (b) Extranet (c) Protocol (d) Internetworks (e) Fishnet.
30. A huge repository of preprocessed operational data is
(a) Data (b) Database (c) Datamart (d) Information (e) Data Warehouse.
Section B : Problems/Caselets (50 Marks)
Caselet 1
Read the caselet carefully and answer the following questions.
1. How is the Deccan News responding to competition from online services? (10 marks)
2. What other strategic IT initiatives would you recommend to this newspaper? (10 marks)
The “Deccan News” is positioning itself for the future. Since the Indian newspapers are expected to lose about 10 percent of their revenue to online services, the newspaper has developed some IT strategies of its own. As part of its information technology (IT) strategy. The Deccan News has expanded its use of several electronic communication systems that provide its customers – advertising agencies, a greater control over the development of their display and classified ads.
As a result, the accuracy of ads in the Deccan News has improved. Fewer ads contain mistakes, and the Deccan News handles fewer rebates for its advertising customers. The newspaper hopes to triple the amount of display ads it receives electronically. The paper now uses the Associated Press’s Adsend system, which allows advertising agencies to send ad copy to the newspaper through dial-up connections. As a result, Deccan News production staffers who used to build the ads, can now spend more time laying out the pages. The project was the result of a company wide initiative to formulate a long-term technology strategy. Along with the consulting group, the top management identified certain strategic IT initiatives. Those initiatives included upgrading the newsroom’s outdated terminals and linking the newspaper’s production, advertising and other departments using groupware and electronic-mail systems.
Caselet 2
Read the caselet carefully and answer the following questions.
3. Why does SRC need a GIS? (10 marks)
4. How is GIS a decision support system? Answer this question using PATHPIC and PUTAWAY as examples. (10 marks)
Southern Roadways Corporation (SRC) successfully implemented a geographic information system (GIS) for home delivery routing. As a result, trucks then were able to make more deliveries in less time with greater efficiency. SRC then decided to implement PATHPIC. PATHPIC selects the most efficient route through the warehouse that allows a driver to pick the maximum number of items to be loaded in outbound trailers within the shortest amount of time. This idea of ‘picking for speed’ led SRC to estimate that adding an extra item per forklift per hour would garner them significant yearly financial savings. Not surprisingly, the results greatly surpassed the original estimate. SRC saved the equivalent of two weeks of operations time annually. Prior to PATHPIC, individual forklift drivers selected their own routes through the warehouse to complete a list of items to be loaded into a trailer. The truck drivers also had store delivery schedules to maintain. PATHPIC was implemented in three of SRC’s six warehouses. SRC will implement a GIS called PUTAWAY to streamline the routing of merchandise coming into the warehouses. PUTAWAY will focus on space planning for merchandise once it is offloaded from the delivery trucks onto the receiving docks. Factors such as where to off-load merchandise on the docks and how many stacks of merchandise to create are key to developing a system that will provide optimal efficiency when the merchandise is moved to its respective location within the warehouse. Thus, SRC has capitalized on the diverse contributions that GIS can provide at the macro level (the home delivery routing system) and the micro level (warehouse routing system).
5. The General Manager (MIS), of Infonet Limited is curious to know the management issues that one can come across in his functional area. How many such management issues can one come across? (10 marks)
Section C : Applied Theory (20 Marks)
6. Why is a Decision Support System (DSS) a powerful tool for decision makers? (10 marks)
7. 1. The Herbert Simon model describes the decision making process. Explain the Herbert Simon Model with the help of a diagram and describe its three phases. (10 marks)
Suggested Answers
1.
Answer : (a)
Reason : The stage which is not in the development of an MIS is programmer asking user what information is needed
2.
Answer : (d)
Reason : There is no pre-established decision procedure for unstructured decision
3.
Answer : (d)
Reason : The system that records all business transactions and other economic events and is based on the double entry bookkeeping concept is known as Accounting Information System.
4.
Answer : (c)
Reason : Herbert-Simon Model helps in the decision-making process.
5.
Answer : (a)
Reason : Designing the logical development of sequential and concurrent tasks and task activities, a network of the PERT diagram is an example of Project planning
6.
Answer : (b)
Reason : The assurance that systems will be available when required and perform at acceptable levels of quality is termed as Reliability.
7.
Answer : (d)
Reason : The main software package that supports a database management approach is called Database Management System.
8.
Answer : (a)
Reason : Interactive marketing is marketing via the Internet, Intranet, Extranets and other communication networks.
9.
Answer : (d)
Reason : “Decision makers make use of past experience to evaluate the importance of a variance and don’t rely on just percentages or absolute difference,” was quoted by Judd, Paddock and Wetherbe.
10.
Answer : (c)
Reason : The assurance that stored data will remain unaltered is termed as Integrity.
11.
Answer : (a)
Reason : Prototyping is defined as an interactive and iterative process of developing and refining information system prototypes.
12.
Answer : (a)
Reason : Structured, programmable decisions can be pre-specified.
13.
Answer : (c)
Reason : Support for evaluating solutions is not a valid step in the systems design phase.
14.
Answer : (a)
Reason : Installing Management information system across the whole organization all at once may not be feasible.
15.
Answer : (c)
Reason : DSSs cannot yet be designed to contain distinctly human decision-making talents such as creativity, imagination, or intuition is a limitation of DSS
16.
Answer : (a)
Reason : Allowance of interaction with the DSS in a variety of dialog styles is not a function of the Presentation Language component of a Decision Support System.
17.
Answer : (b)
Reason : A system under the control of one or more decision makers, that assists in the activity of decision making by providing an organized set of tools intended to impose structure on portions of the decision-making situation and to improve the ultimate effectiveness of the decision outcome is Decision Support System.
18.
Answer : (d)
Reason : Gravitational Forces is not a force acting upon a typical decision maker.
19.
Answer : (e)
Reason : The degree to which decision task is unclear to a decision maker is Ambiguity.
20.
Answer : (b)
Reason : Decision makers having better eye sight tend to enhance information search is not a factor contributing to Cognitive Limitations of individual decision maker.
21.
Answer : (a)
Reason : The Abstract Decision Model, in which at least one of the variables is uncertain and must be described by some probability function is Stochastic Model.
22.
Answer : (a)
Reason : Common Executive Information System Characteristic is not useful for routine / repetitive operational process.
23.
Answer : (c)
Reason : A computer based application that employs a set of rules based upon human knowledge to solve problem that require human expertise is Expert System
24.
Answer : (b)
Reason : The detailed study of the information needs of users and any information system presently used is called System analysis
25.
Answer : (a)
Reason : Business like airline, banks and online services are adversely affected by natural calamities. Such organizations therefore, develop Disaster recovery mechanisms.
26.
Answer : (b)
Reason : Expert tool undertakes the tasks which the problem solver is not competent enough to perform.
27.
Answer : (a)
Reason : Controls developed to ensure that the information being processed is complete and correct is Output controls,
28.
Answer : (c)
Reason : A management information system provide information for managers ina variety of structured formats.
29.
Answer : (b)
Reason : Internet-like networks between a company and its business partners is called Extranet. 30.
Answer : (e)
Reason : A huge repository of preprocessed operational data is Data warehouse.






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